Senior marketing direction.
A clearer path to growth.
Melissa Labiran · Marketing Consultant & Brand Strategist
Director-level marketing consultancy for B2B organisations and ambitious founder-led businesses. I help you sharpen your positioning, set commercial priorities and turn strategy into focused action.
Clear priorities.
A practical working relationship.
We begin with your commercial context: the opportunity, the challenge and the team already in place. We agree where support will make the greatest difference, define the scope and establish how progress will be reviewed.
You know what we are working towards and how decisions will be made.
Understand the business. Agree the priorities. Guide delivery. Review progress.
The right leadership for your next stage
When the business is moving forward, marketing needs a clear direction. Whether you need an experienced leader within your team or an independent perspective on a specific challenge, we shape the engagement around your priorities.
Marketing leadership, consulting and brand strategy, and specialist agency delivery — each with a clear remit.
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Positioning, go-to-market planning and strategic projects that clarify what matters, who you need to reach and what to do next.
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A selected network of specialists to bring agreed strategy to life through campaigns, content and creative delivery.
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Fractional and interim Marketing Director support for organisations that need senior direction, team leadership and a considered approach to performance.
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One-to-one mentorship with Melissa Labiran for marketers and founders who want an experienced sounding board and a clearer view of their next steps.
Don't Just Take It From Us
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Don't Just Take It From Us
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Don't Just Take It From Us • Don't Just Take It From Us •
Testimonials
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"I've had the pleasure of working with Mel across projects at DMG Events, and I can't recommend her highly enough. I've seen firsthand how her intuition and hard work translate into brilliant marketing strategies. She has a talent for turning data into creative and impactful campaigns, has innovative ideas and knows how to bring them to life. If you're looking for someone who's creative, and knows how to make data work for marketing, Mel is the person."
Lee Warsame, Data Analyst, Informa
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"I had a pleasure of working with Melissa launching not just an event but a brand new portfolio - the Legal and Compliance Portfolio. I admire Melissa's deep understanding of each market she woks in, her communication with each stakeholder, and her abilities in content, messaging and branding. Melissa played an leading role in Kisaco Research's Legal & Compliance portfolio success story."
Alistair Ren Healy, Portfolio Director, Kisaco Research
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"Working alongside Mel was an absolute pleasure! She is a true strategic thinker, an exceptional project manager and a fantastic team lead. Her understanding of brands and campaigns is second to none and she has an impeccable ability to execute on bold visions, at pace. She makes a noticeable impact to how a brand strategy is executed, seamlessly manages complex projects, and is always keen to push teams to try new approaches."
Natasha Taylor, Conference Director, UK Black Business Show
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"Melissa was instrumental in delivering our flagship events across at Informa BI. She is energetic and passionate about her work, proven to be a do-er and will not shy away from what needs to be said and done. Melissa formed strong bonds with different teams across the business, this enabled her to manage the most challenging stakeholders effortlessly. Mel is smart, solution-focused and great to work with. She is an asset to any project."
Dorothy Fung, Associate Partner, IBM Consulting
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Working with Melissa has been an absolute pleasure. We were keen to find branding and design support for a b2b business and were impressed with Melissa's expertise and approach. We look forward to working with Melissa again Very soon to continue to build out our product positioning and go to market strategy.
Afiya Titus, Co-Founder & CEO, Fineo
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Whilst working with Melissa on numerous corporate projects. I found her to be autonomous, low-maintence and high-performance. She's also as social and professional as they come. She has a drive to to things better, doesn't get easily discouraged and is willing to go the extra mile if it means things will get done. If you're looking for someone with a lot of experience within the events and marketing industry - definitely consider speaking to Melissa first.
Ian Petras, CMO, Microsoft
What does your marketing need to do next?
Tell us about your priorities. We’ll explore whether leadership support, a strategic project or specialist delivery is the right next step.