Melissa Labiran
Marketing Consultant.
Brand Strategist. Founder.
I help ambitious organisations turn audience insight into stronger brands, engaged communities and commercial growth. With more than 15 years in marketing, I bring the perspective of a Marketing Director and the energy of a founder: clear thinking, creative ambition and a focus on results.
Through Marketing Mel Consulting + Agency, I work with founders and leadership teams across events, media, technology, membership and premium brands, shaping the strategy, setting the priorities and guiding the work that moves the business forward.
Career Experience
My career has taken me from premium design brands and major sporting events to international conferences and new business launches. I have held senior marketing roles at Informa, dmg events and Kisaco Research, leading teams, shaping brands and building audiences across global markets.
At dmg events, I led the launch and international marketing of its flagship Global Energy Transition Congress, with campaigns generating more than 18,000 attendees. At Kisaco Research, launch campaigns delivered 30% above revenue target, helping grow the portfolio into the business’s second-highest revenue-generating division. At Informa, I helped deliver 12% visitor growth for Decorex and its first over-target edition in seven years.
Today, I bring that experience to organisations ready for their next stage of growth: senior marketing direction, sharper positioning and purposeful delivery, supported by a selected network of specialists.
My approach
Dream it
•
Build it
•
Grow it
•
Dream it • Build it • Grow it •
My Approach
I start with the business: the ambition, the audience and the opportunity. I combine analytical thinking with creativity to identify where marketing can make the greatest difference, then turn that direction into clear priorities and a practical plan.
My role is to connect strategy with delivery. That means aligning leadership and teams, bringing the right specialists together and reviewing progress against the outcomes that matter. I value honest conversations, trusted relationships and work that gives people the confidence to move forward.
Sharing The Experience
I share practical marketing insight through speaking, workshops and mentorship, drawing on the challenges of launching brands, growing audiences and leading teams. I have delivered workshops for London Business School and Global Banking School, and contributed to BBC Radio.
Building spaces for connection
I am also the founder of theCOLLECTIVE, a separate private women’s membership brand bringing ambitious women together through curated experiences and connection.
For consultancy, leadership or a strategic project, tell us about your priorities.