Fractional and interim Marketing Director support
Senior marketing leadership
Senior marketing leadership when your business needs clear direction, confident decisions and a team working towards shared commercial priorities.
Fractional leadership
An ongoing Marketing Director relationship without a full-time appointment. Set priorities, guide the team and keep marketing aligned with the wider business through an agreed level of involvement.
Interim leadership
Experienced leadership for a defined period of change, absence or transition. Establish continuity, focus the team and create a considered handover for the next stage.
What the engagement can cover
Marketing direction and prioritisation, informed by your business goals.
Brand positioning and alignment across campaigns and communications.
Team leadership, capability development and stakeholder collaboration.
Planning, budget recommendations and agency coordination within the agreed remit.
Performance review and decisions about what to continue, improve or stop.
How we work
We begin by understanding your priorities, current performance and internal capability. We agree the responsibilities, decision-making remit and cadence of the engagement. From there, Melissa works with your team to establish direction, guide delivery and review progress.
The leadership remit and any specialist delivery are agreed separately within the scope. We can bring in appropriate specialists or work with your existing team and agencies.
